BRAND IDENTITY & WEB DESIGN

The project centered around establishing a brand identity that harmoniously blends luxury, bold femininity, and a personal touch for Isabella Lumin, a beauty business coach. The challenge was to translate Isabella's unique vision into a visual language that appealed to her audience. The solution involved a color palette combining hot pink and black for a striking, bold look, softened by neutral hues to add sophistication and approachability. The use of modern Serif fonts added an elegant, contemporary edge, aligning with the luxurious and modern aspects of the beauty industry. This strategic combination of colors and typography resulted in a brand identity that not only encapsulated Isabella's passion and professionalism but also positioned her brand distinctively in the beauty coaching market.